We Are The Disease

Spreading the Viral Phenomenon

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The Tea Party Republicans have produced some colorful characters.  Sarah Palin, Ted Cruz, and Rick Perry among others have caught plenty of airtime with their personalities, whether for better or for worse.  Mitch McConnell is not one of them.  His low monotonous voice almost puts people to sleep.  But that all changed over night with one ad.

http://www.youtube.com/watch?v=nrdTX8m5G98

The ad is already weird enough.  It has no words.  Instead it is a slideshow of McConnell going through everyday tasks for a politician and sometimes simply giving a creepy smile into the camera.  It is enough to make anyone do a double take.  Then along came Jon Stewart.

http://www.thedailyshow.com/watch/thu-march-13-2014/-mcconnelling

Stewart mocks McConnell’s ad, which comes as no surprise given that his job is to mock (usually Republican) politicians.  But then he gave his loyal viewers some homework.  He says the video can work with any song and with a week off next week he tells his viewers to create their own mash-ups, with the hash tag #mcconelling.  With 1-2 million viewers on any given night, this hash-tag went viral.  As we learned last week in our readings, copyrights do not cover parodies, so McConnell’s ad is free to use by anyone wishing to make a hilarious mash-up with McConnell’s ad.

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